2023 UMURAI: You’ve Produced a Great Product- Now What?
Video: Published 2023 Meet Kristine Reiner and Laura Kahler, they will be giving a collaborative discussion covering the topics of branding and selling your product here in South Dakota. Kristine is the owner/marketing director at Cash Cow Co-op, an ag tech start-up focused on branding and marketing for small businesses. She is also a contractor […]
2025 UMURAI Conference Speaker Kelly Scheetz
Video: A Legacy of Care with Sustainable Packaging; Scheetz is the owner of Scheetz Mercantile and will discuss the importance of sustainable packaging. Published May 5, 2025 This segment has been funded under a Conservation Collaboration Cooperative Agreement NR226740XXXXC008 between the Natural Resources Conservation Service (NRCS) and South Dakota Specialty Producers Association (SDSPA), to promote […]
2025 UMURAI Conference – Dirk and Kjersten Oudman
Video: Dirk and Kjersten Oudman – Income Diversification Through CSAs, Farmers Markets, and Food Hubs; The Oudman’s will share about their farm Blue Sky Vegetable Co., and their mission to farm in a way that is in balance with the ecosystem, using beneficial microorganisms and compost for much of their nutrients and pest solutions. Published […]
S.D. Market Survey Results
Reports: This is a collection of data reports S.D. Specialty Producers Association has completed to study local food markets. These surveys were conducted to gauge interest of buyers, businesses and institutions across the state in regards to purchasing specialty crops, value added products, and local foods. Buyer Evaluation Survey Flier (July, 2024) Brief summary of […]
Fresher is Fun! Specialty Crop Marketing Campaign
Toolkit: Fresher is Fun! S.D. Specialty Producers Association received a Specialty Crop Block Grant in 2021 to support retailers who sell local specialty crops and value added products from three or more producers in South Dakota. The group worked with a marketing firm to develop a campaign to promote purchasing local and in season products. […]
Marketing for the New Normal
Video: Overview of market trends and buyer expectations to help you discover where to find your most profitable sales channels (Farmers Market, CSA, etc) and decide where to put your time and energy for 2021. Featuring Martha Sullins, Colorado State University Extension. Recorded: Feb. 25, 2021
Marketing for Retail Agriculture
Video: This session discusses the keys to successful booth merchandising for vendors and elements of a successful marketing plan that incorporates all five senses. Featuring Eric Barrett and Rob Leeds, The Ohio State University. Recorded: Feb. 4, 2021
Facebook Ads 101
Video: Learn about using Facebook ads for business. Kim VanderPoel shares about the creation and use of Facebook ads, gives demonstrations, and shares content creation tips & ideas specific to cut flower businesses. Other discussion topics included the social media algorithm, utilizing different platforms, and getting started on Facebook. Presenter: Kim VanderPoel, Fresh Impact Social […]
How to Sell Produce to Distributors
Publication: NCState Extension – How to Sell Produce to Distributors. In this publication, we provide guidance to farmers and producers who are considering selling to distributors. This information will be useful to owners of small and medium-sized farms who have not previously sold their products to a distributor.