Toolkit: Fresher is Fun! S.D. Specialty Producers Association received a Specialty Crop Block Grant in 2021 to support retailers who sell local specialty crops and value added products from three or more producers in South Dakota. The group worked with a marketing firm to develop a campaign to promote purchasing local and in season products.
The campaign materials are now available for retailers as well as producers to encourage customers to fill their cart with an array of fresh and exciting food choices that also support South Dakota producers. Campaign tools can be uploaded into software, such as Canva, to personalize with your own logos, web links, and text.
Publication: Sept. 2024
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Marketing